The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and these data protection declarations.
Our website can usually be used without providing personal data. Insofar as personal data (e.g. name, address or email address) is collected on our website, this is always done on a voluntary basis as far as possible. These data will not be passed on to third parties without your express consent.
We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.
Server Log Files
The website provider automatically collects and saves information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
operating system used
Host name of the accessing computer
Time of the server request
These data cannot be assigned to specific persons. This data is not combined with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected. We use this data exclusively for sending the requested information and do not pass it on to third parties.
You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter.
Data Protection Declaration for the Use of Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
You can find more information on handling user data on Google Analytics in Google's data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
Objection against data collection:
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Deactivate Google Analytics
We use the "Activation of IP anonymization" function on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
This site uses SSL encryption for reasons of security and to protect the transmission of confidential content, such as the inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in your browser line.
If the SSL encryption is activated, the data you transmit to us cannot be read by third parties.
Information, Deletion, Blocking
You have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing as well as the right to correct, block or delete this data at any time. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.
Contradiction Advertising Mails
We hereby object to the use of the contact data published in the context of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.
Last updated: 17.01.2021
The protection of your personal data when using the "Guardian Horse" apps for Android and iOS is very important to us. Personal data is information about the personal or factual circumstances of a specific or identifiable natural person, e.g. real name, address or telephone number, but also all other data that can be related to an identifiable person. Because personal data enjoy special protection by law, they are only collected in our apps if this is necessary for the functionality of the Guardian Horse system. In the following we explain which personal data we collect while using Guardian Horse and how we use it.
1. Name and Address of the Person Responsible
The person responsible within the meaning of the GDPR and other national data protection laws of the member states as well as other data protection regulations is:
Guardian Horse GmbH & Co. KG, Rheinstr. 18, 76776 Neuburg, Germany
Phone: +49 (0) 160 8412001
Fax: +49 (0) 7273 8089017
2. Name and Address of the Data Protection Officer
Dr. Dennis Westermann
Rheinstr. 18, 76776 Neuburg
3. Information on Data Collection
After downloading our app, registration is only possible if the present data protection provisions and general terms and conditions are accepted. If this is done, the collection, storage and use of data is then required in order to create a new customer account (hereinafter referred to as "Account"), to enable the use of the app with all available features, to identify users, the app to analyze and improve, to deliver personal messages or similar (via in-app messages or push messages) and to guarantee the best possible user experience.
Registration takes place upon completion of the registration data entry process and acceptance of the present data protection provisions and general terms and conditions. You can then optionally and voluntarily enter the following data in the app:
Name (so that first aiders know who you are or who is in need in an emergency),
Emergency contacts (names and phone numbers of the people we or a first aider should contact in an emergency)
Emergency data (additional information for first aiders, emergency contacts or emergency doctors such as chronic illnesses, required medication, the address of the riding stable, ...)
HelpMe Badge IDs (HelpMe Badges are small badges that contain a QR code with a link to your personal HelpMe Board. This allows first aiders to access your rescue-relevant data using the ID and PIN on your badge.)
Tracker IDs (you can pair the app with one of our Bluetooth trackers. After pairing, the unique ID of the tracker is saved in order to automatically establish a connection in the future as soon as the app is opened again)
The above data can be adjusted at any time in the app. All data is stored in the Guardian Horse database on certified servers located in Germany. In addition, Guardian Horse stores the following data in the database, which are generated while using the app:
User ID (for identification)
Device ID (to provide app functionality)
App version (for support and analysis purposes)
Operating system version (for analysis purposes)
Device name (for support and analysis purposes)
Start and end time of the last ride (to provide the app functionality)
Collected location data from the last ride (to provide the app functionality)
Alarm status of the last ride (to provide the app functionality)
Configuration of the motionless detection (to provide the app functionality)
HelpMe-Board ID and PIN (to provide the app functionality)
Guardian Horse uses the database product Cloud Firebase Firestore from Google LLC (previously known as Google Inc., hereinafter “Google”) based at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Guardian Horse uses the Cloud Firebase Authentication product, also from Google LLC, for user registration and authentication.
The transfer takes place in accordance with the provisions of Art. 46 GDPR. Google stores or processes the data and prepares it for Guardian Horse in a web interface. Google stores the data in Germany (GCP resource location: europe-west3) and is subject to the EU GDPR (EU 2016/679) via DPA:
You consent to the data collection by Guardian Horse and the transmission to Google. If you do not want the third-party provider to save the specified data, you must refrain from using the app.
In order to have your own data at Guardian Horse or Google deleted from the database, you can request this at any time by e-mail to (with the note "Data deletion in Google Firestore"). If this does not happen, the data will be deleted at the latest after the statutory retention periods. We refer to the general terms and conditions and data protection provisions of Google Firebase:
Guardian Horse uses the products Crashlytics and Firebase Analytics, both also from Google LLC, for error analysis and statistics. The data that Google saves by default with Firebase Analytics and that is processed for analysis by Guardian Horse, if requested, can be viewed at the following link: or https: //docs.fabric.io/apple/fabric/data-privacy.html#identifiable-data-collected
Further information on the collection, use and transfer of data in the "Guardian Horse" apps are explained below:
3.1 SMS Messaging
An external service provider is used in the iOS app to send SMS, to whom the data required to send the emergency SMS is passed on. We use the "MessageBird" service of the EU (Amsterdam, Netherlands) based company MessageBird B.V. to send SMS. More information about MessageBird B.V. and their data protection can be found here:
3.2 Emergency Contact Phone Numbers
The purpose of the Guardian Horse System is to call for help quickly and, if necessary, automatically in an emergency. This is done by the app sending an SMS to emergency contacts previously stored in the app. In order to store the telephone numbers of the emergency contacts in the Guardian Horse app, the user can access his contact list from the app via the respective operating system interface and release. The selected data (name and telephone number of the emergency contact) are stored by the app on the user's device in a memory area specially provided for the Guardian Horse app. The data is only stored locally, there is no Guardian Horse server to which the data is sent. If a user deletes an emergency contact in the setup area,
[Special case iOS app] In the case of the iOS app, we have to use an external SMS dispatch service provider to send the emergency SMS, as Apple does not allow the automated sending of SMS from apps. We use to the "Message Bird" service of the EU-based (Amsterdam, Netherlands) BV company Message Bird more information about message Bird BV and its policy can be found here: https://www.messagebird.com/de/legal/privacy In order to be able to send SMS, we transmit the telephone number of the emergency contact and the name of the app user (horse rider) specified in the app to the service. A transmission only takes place in the event of an emergency alarm being triggered.
3.3 Name of the app user / rider (only iOS)
Since we have to use an external service provider (MessageBird B.V.) to send SMS in the case of the iOS app (see 3.1), it is also necessary to enter the name of the sender of the emergency SMS in the app. When sending an emergency SMS, we send the "MessageBird" service the name of the app user (horse rider) specified in the app within the SMS message. A transmission only takes place in the event of an emergency alarm being triggered.
3.4. HelpMe Board & HelpMe Badges
With the Guardian Horse System we want to ensure that serious falls are quickly recognized when riding off-road. But quick and above all correct first aid after a fall is an important topic that is close to our hearts. Timely information on the location, the people to be contacted in an emergency, the blood group, intolerances, medication taken or known pre-existing diseases can become vital in an emergency. We therefore enable the user to store and record data in the app to which first aiders, emergency doctors and emergency contacts can access via the so-called Guardian horse HelpMe Board. It is not necessary to store emergency / medical data for the Guardian Horse system to function properly. It is only an optional integration option for users. Users who also have an optional HelpMe badge can link the ID of the badge to their own Guardian Horse account. This means that in an emergency, the data displayed on the HelpMe board can also be accessed using the ID and PIN of the badge. All those involved can use the HelpMe Board to find out about a rescue operation in a LiveChat. The exchanged messages are visible to all persons who have a valid ID / PIN combination of the board or a badge linked to the board. If the user starts a new ride, the messages from the old ride are completely and permanently deleted. A user can change the access pin for his HelpMe board at any time. He / she can also remove linked badge IDs at any time. As soon as the board PIN has been changed or a basdge ID has been removed from the app, this data can no longer be used to access the HelpMe board. When sending an emergency SMS, we send the “MessageBird” service (see 3.1) the ID and PIN specified in the app for access to the HelpMe Board within the SMS message. A transmission only takes place in the event of an emergency alarm being triggered.
3.5. Location data
The Guardian Horse app temporarily records location data in order to be able to make the last known location on the HelpMe board available to the emergency contacts in an emergency. The location is only recorded as long as a ride is "active", i.e. the user has started a ride in the app. As soon as the user finishes the ride in the app, the location is stopped. Only the location data of the last ride are saved - no location history. If the user starts a new ride, the old location data is completely and permanently deleted. Location data is only used to provide app functionality.
3.6. Movement and Fitness Data
The Guardian Horse app temporarily records the movement data provided by the smartphone via an interface in order to implement motionless detection. The movement data is not saved by Guardian Horse and is only activated if the user consciously activates this optional feature.
Guardian Horse has a cooperation with United Sportproducts Germany GmbH (hereinafter referred to as USG) based in Industriestrasse 6, 63633 Birstein, Germany. USG sells HelpMe Badges under its own name, which can be attached to vests and helmets produced by USG and which can be linked to the Guardian Horse HelpMe board by the user in the Guardian Horse app. If a user links a USG HelpMe badge in the Guardian Horse app, Guardian Horse forwards the linked badge ID as well as the name and email address of the user to USG. You consent to the transfer to USG by agreeing to these data protection provisions. If the transmission of the given data to USG is not desired, the USG brand HelpMe badges must not be linked. Users who have not deposited a USG HelpMe badge but still want information on USG products (in relation to Guardian Horse accessories and other equestrian safety products) can request this information via a corresponding button in the app. If a user clicks the button to request information, Guardian Horse will forward their name and email address stored in the app to USG. The GDPR-compliant further processing of the data was contractually guaranteed to Guardian Horse by USG. In addition, we refer to the data protection regulations of USG:
4. Information, deletion, blocking
You have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing as well as the right to correct, block or delete this data at any time. You can contact us at any time at the address given in sections 1 and 2 if you have any further questions on the subject of personal data.
This data protection declaration was last updated on February 13th, 2021.